LUX is one brand that has strived to become the natural association with glamour, style and beauty throughout its history. In addition to using high profile film actresses to endorse the soap, LUX has sponsored a series of events over the years to keep its name synonymous with Pakistan's world of style.
From debut fashion shows by famous designers like Sana and Safinaz, Amir Adnan and Maheen to the extremely popular and innovative show "LUX Style Ki Duniya" which brought the contemporary fashion scene closer to home, LUX has established itself as almost synonymous with style in Pakistan.
Committed to style and glamour, LUX hosted the first ever LUX Style Awards in 2002 which ended up being "One of Pakistan's biggest milestones; the initiation of what has become a yearly event." The show celebrates style in Pakistan and pays tribute to the fashion, film, television and entertainment industry.
Complete Videos Of 10th LUX Style Awards 2011:
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